SEO Lead

Overview

12100 Collective is a new growth marketing agency based in NYC, founded by an alumni of Meta’s growth team and servicing clients with >$100M in annual revenue across industries. We pride ourselves on being world-class at our craft, pairing data-driven strategies with excellent creative to drive measurable growth.

This role is responsible for leading performance-focused SEO strategies across multiple client accounts. As our SEO Lead, you’ll be responsible for everything from technical audits and site structure to content strategy and on-page execution. You’ll collaborate closely with our growth, content, design, and dev teams to deliver best-in-class organic strategies that directly impact business results.

This is a hands-on, senior-level role with room to grow into a team leadership position. Ideal candidates bring deep SEO expertise, strong analytical skills, comfort working across stakeholders, and the ability to turn complexity into results.

Key Responsibilities

• Lead SEO efforts across multiple client accounts, including technical, content, and strategic execution
   
• Conduct technical audits, identify issues, and implement fixes to improve crawlability, indexing, and overall site health
   
• Own keyword research, topic clustering, and content roadmap development for organic growth
   
• Build internal linking strategies and manage schema markup, Core Web Vitals, and mobile UX improvements
   
• Collaborate with cross-functional teams (design, dev, content, paid) to align SEO with overall marketing strategy
   
• Monitor and report on performance using GA4, GSC, Ahrefs, SEMrush, and other tools
   
• Educate internal teams and clients on evolving SEO trends, algorithm changes, and best practices
   
• Work with analytics to attribute SEO performance to revenue impact, build reporting dashboards, and drive continuous improvement
• Knowledge of PR, domain score,  and related back-linking strategies (but will not need to handle PR personally)
   

Minimum Requirements

• 6–10 years of hands-on SEO experience, ideally in a performance marketing agency or startup/growth environment
   
• Deep knowledge of technical SEO including site architecture, crawling/indexing, structured data, Core Web Vitals, and sitemaps
   
• Strong grasp of on-page and off-page SEO, including content strategy, backlinks, and optimization frameworks
   
• Comfortable with SEO tools such as GA4, GSC, Ahrefs, SEMrush etc.
   
• Proficiency in Excel/Sheets for data analysis; Looker Studio, Tableau, or dashboarding tools a plus
   
• Hands-on experience with GEO and AI across incorporating it appropriately into key workflows to ranking in AI modules
   
• Experience collaborating with engineers, designers, content teams, and senior stakeholders
   
• Strong written and verbal communication skills; client-facing experience preferred
   
• Proven track record of driving organic growth and influencing business outcomes

Bonus Skills

• Experience with international SEO, local SEO, or SEO for headless CMS/e-commerce platforms (e.g. Shopify, Webflow, BigCommerce)
   
• Basic familiarity with HTML/CSS and how frontend frameworks impact SEO
   
• Background in analytics, BI tools, custom ranking tools, or basic coding (SQL, Python, etc.)
   
• Broader marketing exposure (SEM, Paid Social, CRO, content marketing)
• Strong creative eye: able to ideate winning copy, visual design, and overall brand positioning

Salary / Benefits / Location

• Salary: $125,000 – $175,000, depending on experience and qualifications
   
• Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation, Equity / Stock Options